They were distributed by Upper Deck dealers when he signed his exclusive contract with them. Most shops got a stack of them, I remember seeing 10 or more piled up at my local shop when I got mine. (I've since ended up with multiple copies) It's already on the Database. http://www.tradingcarddb.com/ViewCard.cfm/sid/99951/cid/6947701/2003-Upper-Deck-LeBron-James-City-Heights-NNO-LeBron-James
VERY slow trading due to health problems. Not transferrable so safe to trade with, just moving is painful and can't always access the cards.
Cardboard History My COMC
New Collection Website: Cardboard History Gallery (Still under construction)
Tips on how to make your scans look like the card does in hand (No more washed out, fuzzy scans!):