The base set of cards in this set are 10/10. Beautiful, stunning photography on every card. These are truly high-definition images on these cards. This is often used in advertisements and has become cliche, but these cards truly pick up on the excitement and thrill of the game. You get images from every angle as well; You don't just see the players in-game, but you also see them in situations such as coming out of the tunnel, during warm-ups, etc. The cards are a mix of portrait and landscape orientation, which is usually something that drives me insane, but for this set, it works. Every card that is oriented in landscape is oriented that way for a reason. The landscape cards often have the most action-packed images in the set, and they look great. Another big positive of the front images is the fact that every level of player has cards that look great; they didn't just make the Malkins and Hossas look good, but they also made the Antoine Vermettes and Brandon Dubinskys have great fronts as well. As for the namebars, they look good, don't take too much away from the front, and have just enough shiny on them to catch your attention. The name is biggest, then the team, just the way God intended.

The backs also look good-- enough color to look good, full career stats, and all the vital information (hometown, handedness, etc). Some of the younger players have a good amount of dead space on the back, but those are small details.

The only drawbacks to this set as a whole, that made it an 8/10 instead of the 10/10 like the base set, is the million kajillions of crazy inserts in this set. At the most, you need 2-3 inserts. Some rarer collectibles with some neat-o shiny pictures of veterans, rookies, legendary players, etc. for the obsessive types (like me), and nothing more. Memorabilia/autograph cards take away from the true value of the base set, in my opinion.