Major Releases
- 1997 Action Packed
- 1997 Collector's Choice
- 1997 Epoch Formula Nippon
- 1997 Hi-Tech IRL
- 1997 Hi-Tech NHRA
- 1997 Maxx
- 1997 Pinnacle
- 1997 Pinnacle Certified
- 1997 Pinnacle Mint Collection
- 1997 Pinnacle Portraits
- 1997 Pinnacle Precision
- 1997 Pinnacle Racer's Choice
- 1997 Pinnacle Totally Certified
- 1997 Press Pass
- 1997 Press Pass ActionVision
- 1997 Press Pass Jeff Gordon
- 1997 Press Pass Premium
- 1997 Press Pass VIP
- 1997 Score Board
- 1997 Score Board Autographed
- 1997 Score Board Racing IQ
- 1997 SkyBox NASCAR Profile
- 1997 SP
- 1997 SPx
- 1997 Ultra
- 1997 Ultra Update
- 1997 Upper Deck Diamond Vision
- 1997 Upper Deck Road to the Cup
- 1997 Upper Deck Victory Circle
- 1997 Wheels Jurassic Park
- 1997 Wheels Predator
- 1997 Wheels Race Sharks
- 1997 Wheels Viper
Box Sets
- 1997 Metallic Impressions Front Runners Dale Earnhardt
- 1997 Metallic Impressions Front Runners Jeff Gordon
- 1997 Metallic Impressions Front Runners Terry Labonte
- 1997 Metallic Impressions Maximum Metal Dale Earnhardt
- 1997 Metallic Impressions Maximum Metal Jeff Gordon
- 1997 Metallic Impressions Winston Terry Labonte
- 1997 MW Windows
- 1997 Upper Deck Hot Wheels
Food Issues
- 1997 Kellogg's Racing Phone Card
- 1997 Parkay
- 1997 Pinnacle Checkers
- 1997 Pinnacle Hardee's
- 1997 Pinnacle Pepsi Jeff Gordon
- 1997 Ultra Shoney's
Oddball
- 1997 Action
- 1997 Action Team Lowe's Racing
- 1997 Action Wheels Jurassic Park The Ride Jeff Gordon
- 1997 Alka-Seltzer Terry Labonte
- 1997 All Pro Bumper To Bumper John Force
- 1997 APBA Thunder on the Water
- 1997 CART Schedule Cards
- 1997 Citgo NASCAR Michael Waltrip: Winner of the 1996 Winston Select
- 1997 Englewood
- 1997 Finish Line Phone Pak II
- 1997 Flash
- 1997 Front Row
- 1997 Frontier Phone Cards
- 1997 Frost Cutlery Dale Earnhardt
- 1997 Got-Um Coins
- 1997 Hot Wheels Pro Racing Season Summary
- 1997 Kenner/Winner's Circle Starting Lineup Cards
- 1997 Lake Speed
- 1997 Lindberg ARCA
- 1997 Mirror Images Luck's Racing
- 1997 Motorsports '97 Racing Legends
- 1997 NAPA
- 1997 Press Pass Band-Aid
- 1997 Press Pass Ford Force
- 1997 Racing Champions CART
- 1997 Racing Champions Craftsman Truck
- 1997 Racing Champions Exclusives
- 1997 Racing Champions IRL
- 1997 Racing Champions Mini Craftsman Truck
- 1997 Racing Champions Mini Exclusives
- 1997 Racing Champions Mini NHRA Dragster
- 1997 Racing Champions Mini NHRA Funny Car
- 1997 Racing Champions Mini NHRA Pro Stock
- 1997 Racing Champions Mini Preview
- 1997 Racing Champions Mini Stock Car
- 1997 Racing Champions NHRA Dragster
- 1997 Racing Champions NHRA Funny Car
- 1997 Racing Champions NHRA Pro Stock
- 1997 Racing Champions Pinnacle
- 1997 Racing Champions Preview
- 1997 Racing Champions Stock Car
- 1997 Racing Champions Stock Rods
- 1997 Racing Champions World Of Outlaws
- 1997 Score Board 7-Eleven Phone Cards
- 1997 Score Board Texas Two Step
- 1997 SpectraFun Darrell Waltrip
- 1997 SpectraFun Jeff Burton
- 1997 SpectraFun Jeff Gordon
- 1997 SpectraFun Jeremy Mayfield
- 1997 SpectraFun Johnny Benson
- 1997 SpectraFun Mark Martin
- 1997 SpectraFun Michael Waltrip
- 1997 SpectraFun Ted Musgrave
- 1997 SpectraFun Terry Labonte
- 1997 SportsCom RPM
- 1997 Team Metal - Terry Labonte
- 1997 Team Realtree
- 1997 The Performance Company Phone Card
- 1997 Toy Biz
- 1997 Ultra Winn Dixie
- 1997 Upper Deck Hot Wheels Pro Racing
- 1997 Winner's Circle
- 1997-00 Danbury Mint
- 1997-98 Pinnacle Bill Elliott Fan Club