The address on the card is still an active place. From looking at their site, it seems they have NFL ties and have Colts players come speak or meet eith local kids. This was most likely a promo card from one of their events that Mr. Sanders signed at. Value wise, I have no clue, but die-hard Colts fans may show an interest as far as I can tell, only one major card of him was produced.
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Hobey Baker and Casey DeSmith Super Collector. Always looking for cards of Pugs.