Funny you should ask - only because it has been brought up here on the forums in the past, with much empassioned discussion. :)
There are many collectors who think the sets should be named Topps Finest, etc. Problem is, one of our major hobby publications called it Finest from the very beginning. Same with Ultra. And the rest that seem to be missing the manufacturer.
Now, Ultra, was in fact made by more than one company, and it would stand to reason that trying to call it Fleer Ultra by Upper Deck could be confusing and awkward. Personally, I wouldn't mind seeing Topps in front of Stadium Club or Finest, but with the history these sets have had, it's unlikely that we'll see a change.
-- Dan --
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