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Just scanning some of my old hockey cards & got to the 1997-98 UD Ice set.

The fronts are clearly (no pun intended) horizontal.  However, on the backs the player stats & info is in a vertical orientation, while the remnant "see-through" picture of the player is still horizontal.

IMHO, the information gets priority for ease of reading, rather than having a properly aligned, reverse-image with sideways text.

Any thoughts?  Thanks,

Kurt

p.s. did just notice that the card numbers are horizontally aligned... 

Admin has told me orient to the image not the text.  Since the back of these cards are mostly image, even though reversed, I'd orient to the image.  But, you can check with Admin and see if this "rule" only applies to the front image.