I don't know what else to call these besides what most will say is a "broder", unlicensed, or my favorite, bootleg. Though custom is not a bad term for it either. I have a couple, think some are more glossy than others. Pretty sure there are 2, maybe 3 different photos with that design. Somebody might still be making them. MJ is probably the king of these types of cards.
Very few and far between are these bootlegs worth more than a couple bucks on a really good day. That one of yours might be worth 5 bucks with that particular unestablished grading company, to the uneducated buyer.
"I believe there ought to be a constitutional amendment outlawing Astroturf and the designated hitter." - Crash Davis