1983 Ovaltine Marvel Super Heroes Stickers (Mexico)

Rating: TBA
Rate this set...

^*

1983 Ovaltine Marvel Super Heroes Stickers (Mexico)

Trivia

Add Item

• The US version of Ovaltine ran a short line of just 10 stickers but since production was already in progress, the PDQ Choco Milk division of Ovaltine in Mexico decided to run the full set of 100 designs.
• Each sticker in the US set was unnumbered but the Mexican version was adapted for the collector base mindset of Mexico and South American countries where people would collect the stickers and glue them into albums. This was the main reason for numbers on the Mexican version of the stickers. PDQ Choco Milk Ovaltine made an arrangement with Reyauca of Venezuela to make the albums but they were never produced.
• Reyauca (Pacadora) SRL originally had the agreement to make an album for these stickers but when the series ran its course in Choco Milk, the company was rumored to take the remaining inventory and place the unused stickers in paper packs. According to sources related to Marvel, Reyauca used the 1980 Marvel Super Heroes wax pack print plates to print white paper with green ink packs. The plates were designed for thin wax paper and after a short print run, the paper packs became overprinted with green due to print plate damage.
• White paper with crisp green ink packs containing two stickers are very rare. Sources related to Marvel indicate that Marvel requested the original print plates be returned for all Marvel owned assets in 1974 or 1975. The Super Heroes wax paper plates were found to be damaged and eventually destroyed by Marvel.