yes... you set the price on each card. so, if you look at it financially and mathamatically,, if you're into that, you need to be able to set the prices in order to recoop your shipping expennses as well. like mentioned already, cars that are commons are sometimes harder to sell because there are already 15+ of them listed. if there are less than 6 or so and you set a low price, its good. keep in mind too, you can set your prices on an Offer Percentage.. so if you have your offer percentage set as 80% and you list a card at $1.00, people can send you offers of .80cents or higher to you. anything less will get denied. another note, if you choose to allow them to post cards on Ebay and Amazon, they deduct (i think) 20% for their advertising and shipping. I've been going through my items and dropping prices on them in order to be inline with the remaining cards on sale. if you have a lot of commons, may want to try Sportslot or another similar site